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Explain a change in traffic and conversions

Ask why qualified traffic moved and get the channels and landing pages behind the change, compared with the previous equivalent period.

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Ships with ApexGenius · Shows up once you connect Google Analytics · Version 1.0.0

Try askingAsk Claude

Why did qualified traffic change this month? Compare channels and landing pages with the previous equivalent period.

What ranapexgenius · apex_skills_read · AnalyticsTrafficReviewgoogle_analytics · google_analytics_list_properties · readgoogle_analytics · google_analytics_run_report · read
Illustration of a task, not a recorded customer result.ChatGPT WorkCodexCursorGemini

What it does

  1. Resolve the propertyPicks the exact GA4 property you enabled and keeps its time zone and date windows explicit.
  2. Confirm the metrics compareChecks that the metrics and the conversion definition mean the same thing in both periods.
  3. Set comparable totalsReads totals for equal-length, completed periods.
  4. Find the largest contributorsBreaks the change down by channel, source, device, or landing page.
  5. Explain it with evidenceReturns the main changes, the rows behind them, and the next two checks that would settle what is still uncertain.

What it reads

  • google_analytics_list_propertiesLists the GA4 properties you enabled.
  • google_analytics_run_reportRuns a standard report on an enabled property.
  • google_analytics_data_requestReads Data API metadata to check that metrics compare.

The skill never grants access. These run only because you connected Google Analytics and chose what it can reach.

The skill file

---
name: explain-traffic-changes
description: "Explain a change in traffic and conversions. Ask why qualified traffic moved and get the channels and landing pages behind the change, compared with the previous equivalent period. Works through ApexGenius with a connected Google Analytics account; load it from any compatible AI agent."
metadata:
  category: analytics
  source: "ApexGenius shipped skill AnalyticsTrafficReview 1.0.0"
---

# Explain a change in traffic and conversions

## Try asking

> Explain why qualified traffic changed this month. Compare channels and landing pages with the previous equivalent period.

## What this needs

An enabled GA4 property, current and comparison dates, the business question, and the exact conversion/key-event definition.
Download the full SKILL.md

Use it in your agent

Through ApexGeniusConnect Google Analytics, add ApexGenius to your agent, and ask the question above. Every compatible agent you connect reads the same current version.
Keep a local copy
  • Claude Code~/.claude/skills/
  • Codex~/.codex/skills/
  • Cursor~/.cursor/skills/
  • ClaudeUpload in Settings
  • ChatGPTOne Markdown file
Never grants accessA skill can name an app, but it never grants a connection, a tool, or a permission.
Scripts stay inertScript files inside a skill are stored as text. ApexGenius never runs them.
Every version keptEach change saves a new version with who uploaded it: you, an import, or a named agent.
Reads are recordedWhen an agent lists or reads a skill through ApexGenius, the call appears in Tool Activity.

Pairs well with

Find search pages worth improvingSearch ConsoleExplain Google Ads performance before changing spendGoogle AdsReconcile two ranges and explain the differencesGoogle Sheets

Connect Google Analytics and Ask

7 days free · No card required. See the skill read and every call it makes in Tool Activity.

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