Explain Google Ads performance before changing spend

Compare two complete periods and see where cost rose without more conversions, with measured changes kept apart from guesses.

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Ships with ApexGenius · Shows up once you connect Google Ads · Version 1.0.0

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Compare the last two complete weeks. Where did cost rise without a matching rise in conversions?

What ranapexgenius · apex_skills_read · AdsPerformanceReviewgoogle_ads · google_ads_list_customers · readgoogle_ads · google_ads_query · read

Illustration of a task, not a recorded customer result.

Claude

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What it does

Verify the account and rulesSelects the exact advertiser and the reporting rules for the question.
Pull comparable metricsRuns a validated query with explicit dates and compatible fields.
Explain the driversCompares spend, clicks, conversions, and conversion value across the periods.
Recommend a decisionSeparates measured changes from hypotheses like tracking loss or auction pressure.

What it reads

google_ads_list_customersLists the ad accounts you can read.
google_ads_queryRuns a read-only GAQL report.

The skill never grants access. These run only because you connected Google Ads and chose what it can reach.

The skill file

---
name: google-ads-performance-review
description: "Explain Google Ads performance before changing spend. Compare two complete periods and see where cost rose without more conversions, with measured changes kept apart from guesses. Works through ApexGenius with a connected Google Ads account; load it from any compatible AI agent."
metadata:
  category: marketing
  source: "ApexGenius shipped skill AdsPerformanceReview 1.0.0"
---

# Explain Google Ads performance before changing spend

## Try asking

> Compare the last two complete weeks and identify where cost rose without a matching increase in conversions.

## Required context

Enabled customer ID, comparison dates, timezone, conversion definition, currency and campaign scope.

Download the full SKILL.md

Use it in your agent

Through ApexGeniusConnect Google Ads, add ApexGenius to your agent, and ask the question above. Every compatible agent you connect reads the same current version.

Keep a local copy

Claude Code~/.claude/skills/
Codex~/.codex/skills/
Cursor~/.cursor/skills/
ClaudeUpload in Settings
ChatGPTOne Markdown file

Never grants accessA skill can name an app, but it never grants a connection, a tool, or a permission.

Scripts stay inertScript files inside a skill are stored as text. ApexGenius never runs them.

Every version keptEach change saves a new version with who uploaded it: you, an import, or a named agent.

Reads are recordedWhen an agent lists or reads a skill through ApexGenius, the call appears in Tool Activity.

Explain a change in traffic and conversionsGoogle Analytics

Find search pages worth improvingSearch Console Write a call to action with a reason to act nowMarketing · No app needed

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7 days free · No card required. See the skill read and every call it makes in Tool Activity.

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