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Marketing · No app needed

Write the four-angle pitch

Write the middle of an ad or pitch from four angles: what they gain, what goes away, what waiting makes worse, and what they keep missing.

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Built on frameworks from Alex Hormozi (acquisition.com), written by the ApexGenius team.

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Write the middle of our ad from all four angles: what they gain, what goes away, and what waiting costs.

Gain
Walk into the client call with the answer on screen.
Relief
No exporting from three tools into slides.
Cost of waiting
Every new client adds another report built by hand.
Still missing
The client asks why traffic dropped and you promise to get back to them.
Example output.ClaudeChatGPT WorkCodexCursor

What it does

  1. Name the one actionPicks the single step you want the viewer to take.
  2. Fill the gridWrites what they gain, what pain goes away, what gets worse if they wait, and what they keep missing.
  3. Pick two anglesUses at least one gain and one cost of waiting in every script.
  4. Write the scriptKeeps every line about the viewer's outcome, with the product as proof underneath.

The skill file

---
name: four-angle-persuasion
description: "Write the middle of an ad, post, pitch or sales page from four angles around one action: what the buyer gains, what pain goes away, what gets worse if they wait, and what they keep missing. Use when scripting the body of a video ad, writing a pitch or an email, or when a draft only lists benefits and does not move anyone."
metadata:
  category: marketing
  credit: "Built on frameworks from Alex Hormozi (acquisition.com), written by the ApexGenius team."
---

# Write the four-angle pitch

Every pitch asks for one action. Around that action there are four angles,
and most copy only uses the first one.

| | They take the action | They do not |
|---|---|---|
| **Good things** | They get more | They get fewer |
| **Bad things** | They get fewer | They get more, and it grows |
Download the full SKILL.md

Use it in your agent

Through ApexGeniusDownload the file and import it on your Skills page. Every compatible agent you connect can then load it.
Keep a local copy
  • Claude Code~/.claude/skills/
  • Codex~/.codex/skills/
  • Cursor~/.cursor/skills/
  • ClaudeUpload in Settings
  • ChatGPTOne Markdown file
Never grants accessA skill can name an app, but it never grants a connection, a tool, or a permission.
Scripts stay inertScript files inside a skill are stored as text. ApexGenius never runs them.
Every version keptEach change saves a new version with who uploaded it: you, an import, or a named agent.
Reads are recordedWhen an agent lists or reads a skill through ApexGenius, the call appears in Tool Activity.

Pairs well with

Build a bank of ad hooksMarketing · No app needed Write a call to action with a reason to act nowMarketing · No app neededExplain a change in traffic and conversionsGoogle Analytics

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